On the CelebStoner blog, writer Steve Bloom reported that when “asked about microdosing psychedelics, Margolin scoffs, ‘Microdosing is the CBD of psychedelics. Genuine question: As a journalistic outlet which claims to promote psychedelic education, how do you square selling microdosing classes with the growing body of research indicating no meaningful difference between microdosing and placebo for psychological improvements? ĭoubleBlind co-founder Madison Margolin has gone on record about microdosing’s lack of effect.
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“ when the researchers examined what trial volunteers took, they found placebos worked equally as well as the drug.” “In the largest placebo-controlled trial into psychedelics to date, they found that small doses of LSD indeed boosted the psychology in all manner of ways,” Ian Sample wrote in The Guardian. The decision for the “most trustworthy” source on psychedelic information to sell a course on microdosing is dubious, considering the largest placebo-controlled trial on microdosing recently concluded that microdosing either a psychedelic or a placebo for cognitive enhancement provided essentially the same benefits.
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Since then, it has come to my attention that DoubleBlind charges hundreds of dollars for classes based around generally-disproven (and unproven) claims about microdosing for mental health, and information about psychedelics that could otherwise be found for free online.įor $399, DoubleBlind offers a “30-Day Live Microdosing Program,” taught by Adam Bramlage - a “microdosing coach” and founder of the company, Flow State Micro. Spoiler : It was not the first campaign of its kind and it was advertising products that DoubleBlind and its partners sold (just like any other advertising in Times Square).Īt the end of that article, I made the argument that any outlet declaring that it provides the “most trustworthy information on psychedelics” and seeks to educate the public about growing and ingesting illegal drugs has a responsibility to its readers to uphold the highest standards of accuracy. devoted to plant medicines” that was “ the profit-driven advertising we often see in places like Times Square to fuel a conversation about healing.” DoubleBlind took to social media, boasting about it as the “first-ever billboard campaign in the U.S. Last year, I published a story through Psymposia about a billboard advertisement that DoubleBlind Magazine and a number of other wellness brands purchased together. But - over the last year or so - a number of online promotions from prominent psychedelic organizations have gone above and beyond, pushing the discourse even further from any kind of measured discussion, with results verging on parodying the cultures and science in which these drugs are rooted.ĭoubleBlind Magazine claims to be an educational outlet with “a commitment to fact-checking,” proceeds to repackage and promote understudied science More often than not, these approaches have oversimplified psychedelic science for the sake of an attractive narrative.
One executive has even gone as far as claiming that psychedelic pharma will usher in a new “spiritualized humanity” by 2070. Bronner’s ) uncritical news segments on networks like Fox and CNN and endless celebrity endorsements. These have included collaborations between psychedelic research groups and various “ crunchy ” businesses (such as Goop and Dr. However, the entrance of these drugs onto the mainstream stage has already spawned a number of questionable media and marketing stunts.
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T he budding psychedelics industry is full of individuals and organizations ideologically and financially invested in presenting the field as rooted in rigorous, buttoned-up science.
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