Many bloggers and site owners feel more comfortable using Adobe’s Creative Cloud image app, Photoshop, instead of free or less-expensive image editing applications. Faster-loading images and pages also create a much smoother user experience, which can help you grow your traffic and may itself result in better search rankings as well. So therefore, when you optimize your images and speed up the pace at which that page loads, you’re improving its SEO and organic rankings in search results. Simply put, the faster your pages load, the better your results in organic search rankings, all other things being equal.Īnd what’s one of the biggest drags on page load time? Images. So in some instances, it might pay to look at the image in both formats and choose accordingly. On the other hand, PNG can sometimes produce a smaller sized file, as long as the image dimensions aren’t too large, and it will do so without losing any of the data. If you want to keep the file size down and don’t mind losing a bit of the crispness or other parts of the image data in exchange, JPEG is a solid choice. JPEGs will normally produce smaller files than the equivalent image in GIF or PNG format. PNG and to a lesser extent GIF formats both support transparency. The image in the screenshot on the left below is on a pink background while the one on the right has a transparent background. TransparencyĪnother big area of difference has to do with transparency.
It doesn’t lose any data from the original image on compression. While JPEG generally produces smaller-sized image files, it loses some of the image file’s data in the process. Have your custom WordPress project done by Artbees experts for competitive price.
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